Engaging the Public on Trade Policy
CLIENT: Hinrich Foundation
PROJECT: Trade Education Microsite
Even before trade policy became a regular news headline, we launched a microsite called TradeVistas to provide a trusted, expert, “go-to” site for analysis, facts, context, and insights about trade policy. In plain English, we write about trade as it impacts our daily lives while conveying essential information about the core principles and disciplines commonly embedded in modern trade agreements.
Andrea is a co-founder and served as Editor-in-Chief, guiding the project, managing the team, and writing on a regular basis. The site was a four-year project. By the time we migrated content to its project sponsor, the site had received well over 11 million hits on Google search with 160,000+ page views in 2020 alone – pretty great for a site dedicated to trade policy.
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